Monday, July 7, 2014

Dior Addict It Lash Mascara- It Blue

There's something about summer heat and cobalt mascaras that I can't resist.  Last year, I fell completely for Chanel's Inimitable Mascara in Blue Note.  When I spotted a new cobalt mascara released by Dior in the new It Lash formula ($26, Dior counters,, and Sephora), I knew it had to be mine.

Let's start by talking about the packaging for a moment. The new Dior Addict It Lash recalls the Dior Addict Extreme Lipstick dark packaging with silver accents- and one side has the iconic Dior:

In short, the packaging is classy and pure Dior. I'm also a huge fan of the large square cap, which allows for precision of application.

Just take a look at how large it is:

Now, let's talk about the wand. It Lash Mascara is a volumizer, but the wand itself isn't overly large. I prefer this, as it allows for careful application and using the mascara on both top and bottom lashes.

Overall, this wand and formula combination are one of the most flattering I've seen in awhile. I can use this mascara in a number of ways- everything from super dramatic to understated, boardroom chic. It's not waterproof, but I haven't had issues with it migrating, even when the heat index is well over 100.

Now that I've spoken to It Lash mascara as a whole, let's talk about It Blue.  I've been teasing you with shots of the hue, but they aren't totally representative. Let's turn on the flash to see how vibrant the shade really is:

Pure love.

I have two cobalt blue mascaras to use as direct comparison for this shade, Chanel Blue Note (LE) and Butter London Inky Six.

Since I'm such an advocate for healthy eyes and replacing mascara in a timely manner, I feel compelled to explain the following: I keep old colored mascaras merely for swatching purposes such as this. (I actually have a whole bin of makeup like this, not just mascara!).

I took this in the brilliant direct summer sun:

It Blue is more of a royal in comparison to Chanel Blue Note, and lacks the iridescence of Butter London Inky Six. In terms of formula, I actually prefer It Blue to Blue Note by a bit, and Inky Six lags far behind the other two.

Bottom Line: It always makes me sad that these colored mascaras are summer-only since they're so much fun.  I adore It Blue, and am considering a backup.

1 comment:

  1. I've been eyeing these! They look so cool! Thanks for sharing


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