Living Proof touts this product as "the biggest anti-frizz technology in over 30 years." The product description from their website states:
"A deeply nourishing styling cream that eliminates frizz by blocking humidity and smooths the hair strand leaving hair tamed and shiny, yet never heavy or greasy. Powered by our patented Healthy Hair Molecule (OFPMA), which is the biggest breakthrough in anti-frizz technology in over 30 years. Our Healthy Hair Molecule:
- weightlessly blocks humidity
- 70% better than silicones and oils
- nourishes and provides optimum moisture levels keeps hair cleaner, longer
Good for thick or coarse frizzy hair. Sulfate-free, silicone-free and oil-free. Safe and formulated for color and chemically treated hair."
Wow, that's a bit of a mouthful. In reality, this is the first product I've found that stands up to the worst days during the summer when the air is so thick and heavy that it's almost like walking through soup.
It doesn't take more than a pea-sized bead for shoulder length hair. Most importantly, it doesn't weigh down my hair or make it greasy. I apply this after washing and before drying. My hair is color treated, and this product works well with it.
I highly recommend at least trying this product- even if you're just looking for a product to protect hair from frizzing from the flat iron. I try to use as few products in my hair as possible, otherwise I'd just use it year-round.
I purchased mine via Sephora, but Living Proof is carried in Sephora, Ulta, and several other retailers.